We help you create a website that actually works.
Expert guidance to help you design, communicate, and convert more website visitors.
Hands-on, applied learning throughout.
Each workshop is group learning, scheduled weekly or bi-weekly, and includes an assignment to complete prior to the next session. Participants receive a certificate upon successful completion of each boot camp.
Completing all four boot camps (36 hours of instruction) may help you qualify for government training or retraining programs in your area.
Coaching and training are provided by the leadership team at Kayak Marketing, our parent company.
Get Started Website Boot Camp
Participants are guided through core website creation topics, from content development and page layout best practices to website management. Assignments are geared towards preparing your website for both visitors and search engines.
The program covers content creation, visual design tips & tricks, create and edit website pages, navigation, SEO basics, link strategies, file management, URL redirects, and digital security. Topics are covered a little or a lot, depending on participant knowledge level.
This boot camp is delivered through three workshops followed by assignments to implement what you learn. Emphasis is placed on page creation and launch of a minimum viable website.
Create stellar content that communicates following a structured draft, clarify, and craft approach.
Add imagery to support your words and enhance your message.
Then optimize your content for search engines.
Assignment: Create initial content for your Home, About, and Contact pages.
Discover website design fundamentals, such as colour theory, page layouts, and navigation options.
Set your brand’s colours and fonts. Create and publish website pages.
Build navigation that connects your pages and helps you convert visitors into customers.
Assignments: Design your website, create the initial pages, and build out your website’s navigation.
Learn how to keep your website secure, up-to-date, and operating efficiently.
Learn the basics of email, DNS, and website hosting so you can make informed decisions around launch and maintenance of your website.
Plus, set up a key asset, the Google Business Profile.
Assignment: Launch your minimum-viable website, and prepare for ongoing updates.
Attract Better Prospects Marketing Boot Camp
Participants are guided through digital marketing topics, including lead generation strategies and ways to qualify and convert leads.
The program covers search engine optimization, personalizing of marketing emails, blogging for lead generation, designing forms that qualify prospects, managing social media accounts, managing your online reputation, link attraction & creation for SEO, and the art of flowww lead optimization strategy.
This boot camp is delivered through eight workshops followed by assignments to implement what you learn. Emphasis is placed on attracting high-quality leads for your sales team.
Local businesses serving customers in-office/store face steeper requirements than brands in order to rank highly in search engines.
Assignment: Identify your search engine needs, and create appropriate profiles.
Personalizing all of your communications ensures your prospects will know you are a human.
In this session, you’ll learn about the 12 questions our minds are always asking, whether we know it or not, and how the ultimate answer will make or break your opportunity.
Assignment: Answer the 12 questions to start building trust.
Learn the three steps of converting website visitors: make your claim, qualify it, request an action.
Apply what you learn to page heroes and business offers.
Assignments: Write heroes that convert. Write and deploy an online campaign.
Create forms that qualify prospects and segment your website leads.
Set lead expectations vai forms elements, auto-responders, and other automations.
Assignments: Create a better contact form. Create a better offer form.
Network in Social
Learn how to engage with prospects and collaborate with peers using social media, away from public feeds.
Assignment: Engage in a meaningful way with your connections.
Manage Your Rep
Learn how reviews can harm or grow your business, how an email address can sink your reputation, and how a wrong word on a button can drive leads away.
Assignment: Send better signals to potential customers.
Earn or set links that score highly inr SEO, plus positively impact your search rankings.
Discover citations, attract visitors, and find new allies.
Assignments: Create profiles, create new links, and impove existing links to help your website rank high in search.
Make it Flow
Learn how to set four specific types of links within your content to guide researcher-type visitors through your website, transforming them in to powerful advocates.
Assignment: Apply the ‘art of flowww’ strategy to your website pages.
Close More Qualified Deals Boot Camp
Learn and implement sales strategies based on who you are working with.
The program covers sales copywriting based on awareness stage, sales prioritizing based on their sense of urgency, increasing the perceived value of your goods & services, understanding buyer roles and their impact on sales, implementing a pricing strategy that sells value over price, and matching ideal clients to your business approach.
This boot camp is delivered through six workshops followed by assignments to implement what you learn. Emphasis is placed on prospect identification, human behaviour, and the sales playbook.
Connect more effectively with your prospects based on their awareness stage, which is related to where they are in the customer journey.
Assignment: Segment your contacts by stage, craft messages for each stage.
Create a Playbook
Create a better sales playbook. Map out what happens next in your sales outreach efforts. Learn the TEMO scoring method developed by Marty Tascona.
Assignment: Create a sales playbook that incorporates a TEMO contact property. Score existing prospects.
Learn techniques that increase the perceived value of your product or service. Participants review options that include packaging, price anchoring, and the cost of inaction.
Assignment: Apply the most appropriate strategy or strategies to your offerings.
Identify contact types accurately. Spotting decision-makers and influencers is a great start, but knowing who’s a champion or a blocker can make or break your deal.
Assignment: Incorporate role-based strategies into your sales playbook.
Grow Your Revenue with the 3Ps
Grow your revenue (and commissions) based on the 3Ps of business approaches. Is your business selling based on Product, Process, or Performance?
Assignment: Align your approach to generate greater revenue.
Identify Your Most Ideal Client
Selling to an ‘audience’ only works if you have one, and your product or service has mass appeal. For most businesses, selling to a select buyer has far greater potential to create a positive return on investment.
Assignment: Apply what you’ve learned in the previous sessions to complete your sales playbook.
Activate Your HubSpot CRM Boot Camp
Designed to match your lead generation strategy. Implemented within HubSpot Sales Hub.
This boot camp covers creating client personas, creating persona-based lists, creating persona-based properties, and creating persona-based sales email templates with automated personalizations.
This boot camp is delivered through one workshop. Emphasis is placed on setting up persona-based CRM components. Note: HubSpot Admin-level access is required.
CRM Setups Based on Personas
Segmentation, segmentation, segmentation. Can you guess the key to creating a useful CRM? Tailor the HubSpot CRM for your specific business, prospects, and customers.
Assignment: Set up the HubSpot CRM based on target personas.
Government Funding May be Available in your Area. Search Google if your area is not listed here.
Canadian Job Grants
Participants are advised to check eligibility requirements in their Province. Workshops are scheduled over an 18-week period, spanning approximately 36 hours of instruction.
- Canada (Federal)
- British Columbia
- New Brunswick
- Newfoundland and Labrador
- Nova Scotia
- Northwest Territories
- Prince Edward Island
United States Grants
American participants are encouraged to search the Department of Labor grants for availability and eligibility. Workshops are scheduled over an 18-week period, spanning approximately 36 hours of instruction.
The Business Grants Portal brings government grants for businesses into one place, so it’s easier to find and apply for the grants you need.
Connecting you to information, grants, registrations, and support to help your business succeed in Australia.
Our goal is not to do more for you, but to put you in a position to do more for yourself.
Boot camp participation means seeing more meaningful results from your digital marketing and sales efforts.
Bootcamps are delivered via webinars in English.