Hands-on, applied learning throughout.
Each workshop is group learning, scheduled weekly or bi-weekly, and includes an assignment to complete prior to the next session. Participants receive a certificate upon successful completion of each boot camp.
Completing all four boot camps (36 hours of instruction) may help you qualify for government training or retraining programs in your area.
Grow Your Business Digital Marketing Coaching.
Kayak Marketing’s 1:1 program is intended for established businesses and organizations seeking to dramatically improve the results of their digital marketing efforts. Bonus: align or re-align key stakeholders.
Create a Powerful Website
Participants are guided through core website creation topics, from content development and page layout best practices to website management. Assignments are geared towards preparing your website for both visitors and search engines.
The program covers content creation, visual design tips & tricks, create and edit website pages, navigation, SEO basics, link strategies, file management, URL redirects, and digital security. Topics are covered a little or a lot, depending on participant knowledge level.
This boot camp is delivered through three workshops followed by assignments to implement what you learn. Emphasis is placed on page creation and launch of a minimum viable website.
Explore content creation approaches, learn SEO tricks, and discover visual design techniques meant to guide visitors through your pages.
Assignment: Create web page content.
Learn website constructs. Design and create website pages. Set up navigation that gets visitors to the content they seek.
Assignment: Design pages and navigation.
Attract Better Marketing Prospects
Participants are guided through digital marketing best practices, lead generation strategies, and methods of improving a website’s capability to attract and convert qualified leads.
The program covers search engine optimization, personalizing of marketing emails, blogging for lead generation, designing forms that qualify prospects, managing social media accounts, managing your online reputation, link attraction & creation for SEO, and the art of flowww lead optimization strategy.
This boot camp is delivered through eight workshops followed by assignments to implement what you learn. Emphasis is placed on attracting high-quality leads for your sales team.
Identify how local businesses with walk-in customers differ from brands when it comes to search engines.
Assignment: Determine your SEO approach.
Personalize your communications to improve trust. People prefer to do business with people.
Assignment: Answer the 12 questions that build trust.
Guide website visitors through your messaging, one content piece at a time, one campaign at a time.
Assignment: Create an online campaign.
Learn how to engage with prospects and collaborate with peers using social media, away from public feeds.
Assignment: Engage in a meaningful way with your connections.
Learn how reviews can harm or grow your business, how an email address can sink your reputation, and how a wrong word on a button can drive leads away.
Assignment: Improve your website’s trust potential.
Establish links that earn higher search ranking scores and connect more solidly with your website visitors.
Assignment: Reach out to existing and new link improvement opportunities.
Close More Qualified Deals
Learn and implement sales strategies based on who you are working with.
The program covers sales copywriting based on awareness stage, sales prioritizing based on their sense of urgency, increasing the perceived value of your goods & services, understanding buyer roles and their impact on sales, implementing a pricing strategy that sells value over price, and matching ideal clients to your business approach.
This boot camp is delivered through six workshops followed by assignments to implement what you learn. Emphasis is placed on prospect identification, human behaviour, and the sales playbook.
Connect more effectively with your prospects based on their awareness stage, which is related to where they are in the customer journey.
Assignment: Segment your contacts by stage, craft messages for each stage.
Create a better sales playbook. Map out what happens next in your sales outreach efforts. Learn the TEMO scoring method developed by Marty Tascona.
Assignment: Create a sales playbook that incorporates a TEMO contact property. Score existing prospects.
Identify contact types accurately. Spotting decision-makers and influencers is a great start, but knowing who’s a champion or a blocker can make or break your deal.
Assignment: Incorporate role-based strategies into your sales playbook.
Grow your revenue (and commissions) based on the 3Ps of business approaches. Is your business selling based on Product, Process, or Performance?
Assignment: Align your approach to generate greater revenue.
Selling to an ‘audience’ only works if you have one, and your product or service has mass appeal. For most businesses, selling to a select buyer has far greater potential to create a positive return on investment.
Assignment: Apply what you’ve learned in the previous sessions to complete your sales playbook.
Activate Your HubSpot CRM
Designed to match your lead generation strategy. Implemented within HubSpot Sales Hub.
This boot camp covers creating client personas, creating persona-based lists, creating persona-based properties, and creating persona-based sales email templates with automated personalizations.
This boot camp is delivered through one workshop. Emphasis is placed on setting up persona-based CRM components. Note: HubSpot Admin-level access is required.
Government Funding May be Available in your Area. Search Google if your area is not listed here.
Canadian Job Grants
Participants are advised to check eligibility requirements in their Province. Workshops are scheduled over an 18-week period, spanning approximately 36 hours of instruction.
- Canada (Federal)
- British Columbia
- New Brunswick
- Newfoundland and Labrador
- Nova Scotia
- Northwest Territories
- Prince Edward Island
United States Grants
American participants are encouraged to search the Department of Labor grants for availability and eligibility. Workshops are scheduled over an 18-week period, spanning approximately 36 hours of instruction.
The Business Grants Portal brings government grants for businesses into one place, so it’s easier to find and apply for the grants you need.
Connecting you to information, grants, registrations, and support to help your business succeed in Australia.
Our goal is not to do more for you, but to put you in a position to do more for yourself.
Participation means seeing more meaningful results from your digital marketing and sales efforts.
Bootcamps are delivered via webinars in English.